If you are looking for promoting your android apps, there are several ways of doing it. Standard SEO strategy would work to accomplish the task. There are plenty of ideas available to do the Android Apps promotion. But if you would like to dominate the search via Google play, you might have no idea about how to do it. Most of the developers say that it depends on the number of downloads and others say that it is the number of reviews.
Actually the number of downloads and the reviews are not the only contributing factors in the rankings of Google play. Since there are some applications cited in top pages though it has less number of downloads and reviews where the app that had larger number of downloads and rankings was seen in last pages. It means that these two are not the only factors that count, there are some other factors too that decides the rankings in Google play.
Inclusion of the proper KEYWORDS in your apps description creates hugh impact in Google Play store. Presenting your app in various directories can also help making it popular. Also make sure to have a blog/website especially dedicated for your app, it can play an important role in number of hits to your app. Still the dedicated page in the Google Play can be considered as your main website and it can be promoted in various social media networks. The number of Google plus ones, tweets and facebook likes for your app is another important thing that can make significant growth for your android application.
It doesn't always mean that number of downloads and rankings of your app won't be useful. Really they are crucial factors in promoting your app, but along with those factors, receiving more traffic from various places or social media will be more helpful in growth of your apps for sure.
If you aren't aiming to publishing your app only in Google play, you can always publish it in some other android market places which means increase in number of downloads and reviews for your app. Some other top market places for publishing your android apps are :-
- Amazon App Store
- GetJar
- AppBrain (Note: In order to publish your app here, it must already be published on Google Play)
- SlideMe
There are the simple but essential factors to be considered while promoting your android apps.. Hope this gets you some idea about how to proceed further with your android apps.. All the best.. Please post your valuable comments or suggestions if any.. Thanks!