SEO stands for search engine optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine’s results page (SERP) when searching for words or phrases relevant to the content on your website.
When it comes to Social SEO, it refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content – whether it’s on your website or on a social media platform – in order to appear higher in search rankings.
There are some major steps to be considered in SOCIAL SEO:-
A SEO friendly social media profile should always be unique and more descriptive as possible. Please remember to fill out the 'About' and 'Description' sections of your social media profile pages. Use words or phrases that describe your business and are also terms individuals would use to search for your business.
One of the major key factors in SEO is link building. it means implementing good website to website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. More authority equals a higher SERP rank.
An easy way to create share able content is by using Pinterest like websites. Since Pinterest is good option for link building and improving your keyword strategy. Google indexes pages from websites with heavy traffic faster and higher in a SERP. You can increase your content’s visibility in SERPs by adding keywords within the title of a Pinterest board, the board’s description, and you even have up to 500 characters to describe an individual pin so you’ll want to include keywords there as well.
According to recent statistics , almost 97% of customers search for local businesses online when they need some services. so please make use of Google Directory Listings and other directory listing websites which gives the common online presence for your business. You can check here for more details https://www.google.com/business/placesforbusiness/ .
Also in order to perform well in local search results it’s critical that you optimize your Google+ Local listing (formally known as Google Places). A Local Google+ page is different from a Google+ Business Page because it allows customers to easily connect with that business’s physical location. Update the details about your business–address, phone number, hours, etc.–and you’re good to go!
These are the major things to be considered while performing SEO for your websites.. Hope it can help you to know the basic steps in SEO.. Please post your valuable comments/feedback if any.. Thanks :)
When it comes to Social SEO, it refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content – whether it’s on your website or on a social media platform – in order to appear higher in search rankings.
- Customize your social media profiles
- Link Building
- Update your social media with quality content
- Use Pinterest like ways
- Get listed in Local business directories
1. Customize your social media profiles :-
Since if you want to optimize your Facebook Page for local searches, it is very important to include your entire contact details.. The most important thing to do is giving links to your business’s website from your social media pages and of course vice versa.
2. Link Building :-
Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. “Content” doesn’t always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value.
3. Update your social media with quality content :-
To optimize your social content, Please include some of the relevant search keywords you determined for your business in your Facebook updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too.
Sharing new content on Twitter is especially important because it helps Google index it faster.. Google+ also plays an important role in sharing content which improves SEO for your websites as it is one of the Google products :)
Sharing new content on Twitter is especially important because it helps Google index it faster.. Google+ also plays an important role in sharing content which improves SEO for your websites as it is one of the Google products :)
4. Use Pinterest like ways :-
Additionally, you can customize the pin’s link and point people back to your website or blog – further increasing the opportunity for your content to rank higher in a SERP. From an SEO perspective, Pinterest allows you to do a few things that other networks don’t, so take advantage of it.
5. Get listed in Local Business Directories :-
Also in order to perform well in local search results it’s critical that you optimize your Google+ Local listing (formally known as Google Places). A Local Google+ page is different from a Google+ Business Page because it allows customers to easily connect with that business’s physical location. Update the details about your business–address, phone number, hours, etc.–and you’re good to go!
These are the major things to be considered while performing SEO for your websites.. Hope it can help you to know the basic steps in SEO.. Please post your valuable comments/feedback if any.. Thanks :)
