Monday, 29 July 2013

Top Most Features of Google Plus - A Bridge between Google and You

As we all know Google+ is a feature-rich social network which gives us wonderful experience by offering an instant, real-time updates in sharing content from almost any Google applications that already exist. Even though Google keeps updating its features everyday, there are some significant things that can make Google+ stand among other similar social network platforms.


Google Plus Logo


Circles: Normally in all other social networks, If you want to see someone’s updates, you need to request their connection/friendship, and the other person has to accept it. Once he accepted you as a friend or connection, you will be able to see his posts, sharing content and doing other stuff.  Unlike facebook, twitter and other networks, Google+ handles this in a completely new way. Since Circles are basically categories of people. People can be in more than one circle, but they have to be in at least one circle to be a part of your contacts. When you go to post an update, you get to choose what people will see that update in their stream. It really provides more flexibility over the content though its little complicated..

Hangouts: Google+ Hangouts is actually a video chat feature that provides both one-to-one and group chats with up to ten people at a time which is free of course. Though Skype, Facebook and other applications offer this feature, Google Hangouts focuses more on group interaction as opposed to one-to-one video chats, and utilizes sophisticated technology to seamlessly switch the focus to the person currently chatting. Normally Google+ Hangouts can be accessed via Desktop, Laptop, Tablets and moreover it supports with Android mobile devices too. Google+ Hangouts allow users to share documents, pictures, youtube videos with other users on chat.

Real-time Update: Google+ show the latest posts or updates at the top of your stream after you log in, and new comments appear automatically as people comment on the posts. We can easily feel that we spend very less time refreshing the page and much more time immersed in the info coming across your stream. It also provides an option to manage your streams limit for each circle. Floodgates can also be used to see updates from people who have you in a circle.

Photos and Link Sharing: User can easily add photos which would be integrated with Google picasa web albums and then shared with your Google+ profile. By default, All the photos in Picasaweb you set as public will stay that way and be visible to all your Google+ Circles once you enable Google+. User can also share any links from external websites by simply placing the links on the share box in the Google+ profile. It also provides an option to choose in which circles the post should be shown.

Though the above things are major features of Google+, it also provides various features which user can feel once they are familiar with Google+. Tagging a friend is one another features of Google+, For example if you want to tag an individual, just type + or @, followed by the person's name. The person will be notified that you tagged them and linked to your post. It follows the same method as other social networks.

Google+ provides a flexible interface for customizing your account/profile page. You can change/manage your profile settings, privacy information and what should be shown for which or your circles.

Data Liberation is another key point of Google+, which allows users to download their data from Google+ whenever they need, It just acts like a backup system for users in case if they want to have a copy of their Google+ content in their local system.

Apart from these things, Google+ plays an important role in improving your SEO results for your website or blog by handling the content in efficient manner.

Thus Google+ seamlessly increases its features to enhance user experience and become one of the best social network platforms over the internet..

Hope this article gives you an idea about what you can do with your Google plus account.. Please post your valuable comments if I might be missed any other features of Google+.






Thursday, 25 July 2013

Promoting your Android apps - SEO techniques

If you are looking for promoting your android apps, there are several ways of doing it. Standard SEO strategy would work to accomplish the task. There are plenty of ideas available to do the Android Apps promotion. But if you would like to dominate the search via Google play, you might have no idea about how to do it. Most of the developers say that it depends on the number of downloads and others say that it is the number of reviews.

Actually the number of downloads and the reviews are not the only contributing factors in the rankings of Google play. Since there are some applications cited in top pages though it has less number of downloads and reviews where the app that had larger number of downloads and rankings was seen in last pages. It means that these two are not the only factors that count, there are some other factors too that decides the rankings in Google play.

Inclusion of the proper KEYWORDS in your apps description creates hugh impact in Google Play store. Presenting your app in various directories can also help making it popular. Also make sure to have a blog/website especially dedicated for your app, it can play an important role in number of hits to your app. Still the dedicated page in the Google Play can be considered as your main website and it can be promoted in various social media networks. The number of Google plus ones, tweets and facebook likes for your app is another important thing that can make significant growth for your android application.

It doesn't always mean that number of downloads and rankings of your app won't be useful. Really they are crucial factors in promoting your app, but along with those factors, receiving more traffic from various places or social media will be more helpful in growth of your apps for sure.

If you aren't aiming to publishing your app only in Google play, you can always publish it in some other android market places which means increase in number of downloads and reviews for your app. Some other top market places for publishing your android apps are :-
  • Amazon App Store
  • GetJar
  • AppBrain (Note: In order to publish your app here, it must already be published on Google Play)
  • SlideMe
There are the simple but essential factors to be considered while promoting your android apps.. Hope this gets you some idea about how to proceed further with your android apps.. All the best.. Please post your valuable comments or suggestions if any.. Thanks!





Sunday, 21 July 2013

Choosing SEO friendly CMS


Generally there are a huge number of CMS’s available over the internet to get your websites up and running, Ofcourse, Most of them claiming to be SEO friendly, but there are some factors to choose the suitable CMS for your business based on what features you are looking for and SEO friendly as well.. Even though we have lot of CMS's available, there are very few popular options for a SEO friendly CMS.





DRUPAL :-


Drupal CMS
Drupal is one of the popular open source CMS's that powers many Government websites like http://www.whitehouse.gov/ and http://data.gov.uk . It offers all the basic features of a search engine friendly website. but it also has many SEO friendly contributed modules which can be added according to your needs. Here’s a list of SEO related Drupal modules that you can use to make your Drupal website SEO friendly. Obviously you will need a Drupal developer to assist you configuring those modules as Drupal is not that easy while comparing with some other CMS's.

Out of the box, Drupal includes the ability to give pages on your site aliases, so instead of something ugly like "yoursite.com/node/23", you can pick something nice like "yoursite.com/article/music". The latter is easier for people to read, and search engines prefer it as well. With the addition of the Pathauto module, your site will automatically generate URLs that match the content you create. SEO friendly URLs will be created for you without any extra effort on your part.


JOOMLA :-
Joomla CMS

Joomla is an another open source platform. It helps us to develop small to large scale websites and provides the user friendly admin interface.. The construction of web pages allows integration of a site map that stores all hyperlinks. This feature helps in indexing of the web portal by the crawlers and spiders and so is considered SEO-friendly for any website. If you are using Joomla, it will help in installing and downloading of several sitemaps, thereby implying increased chance for your site to climb up the top slot of the search pages pertaining to your business platform.

Joomla packs has so many SEO-friendly features. It has the built-in interface for adding title and other meta data for every single article.. Also Visible URLs on Joomla make a website friendly with the search engines. In addition, these URLs are also good for customized Meta tags and Titles. Generally Duplicate title and Meta tags are punished by the search engines. To overcome this problem and still be attuned to the latest search engine dictates, Joomla has punched in some options for customization. Different menus available on Joomla platform have made choice simpler and straightforward.


WORDPRESS :-

Wordpress CMS
WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL which runs on a web hosting service. First and best thing about wordpress in terms of search engine optimization is the flexibility it provides with respect to url structure. You can alter the structure of permalinks to your liking and add keywords you want to focus on for each and every post you make. You should know that search engines even look in to the url when ranking webpages in its index.

Wordpress always has clean codes, although some versions of wordpress might have some issues but commonly Developers of wordpress really know what they are doing and they are pretty good at it. If codes are clean, it also uses less server resources that means your pages loads fast and overall site speed increases. This will not only enhance user experience it is also being loved by search bots to get results a lot easier.


As I mentioned in the beginning, there are lot of CMS's available over the internet and we can't cover them all in a single post but the above three CMS's are the best ones among them and spreading well over the internet. As you can see all of them has some unique features that can produce a SEO friendly websites. so its all up to you to choose the best one among them based on your criteria.. Hope this post can be useful, thanks :)

Friday, 19 July 2013

Social SEO - Easy tips for your websites/businesses

SEO stands for search engine optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine’s results page (SERP) when searching for words or phrases relevant to the content on your website.


When it comes to Social SEO, it refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content – whether it’s on your website or on a social media platform – in order to appear higher in search rankings.


Social SEO
There are some major steps to be considered in SOCIAL SEO:-
  • Customize your social media profiles
  • Link Building
  • Update your social media with quality content
  • Use Pinterest like ways
  • Get listed in Local business directories

1. Customize your social media profiles :-
Social Media Profiles
A SEO friendly social media profile should always be unique and more descriptive as possible. Please remember to fill out the 'About' and 'Description' sections of your social media profile pages. Use words or phrases that describe your business and are also terms individuals would use to search for your business.
Since if you want to optimize your Facebook Page for local searches, it is very important to include your entire contact details.. The most important thing to do is giving links to your business’s website from your social media pages and of course vice versa.
2. Link Building :-
Link Building
One of the major key factors in SEO is link building. it means implementing good website to website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. More authority equals a higher SERP rank.
Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. “Content” doesn’t always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value.
3. Update your social media with quality content :- 
To optimize your social content, Please include some of the relevant search keywords you determined for your business in your Facebook updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too.

Sharing new content on Twitter is especially important because it helps Google index it faster.. Google+ also plays an important role in sharing content which improves SEO for your websites as it is one of the Google products :)
4. Use Pinterest like ways :-
Pinterest
An easy way to create share able content is by using Pinterest like websites. Since Pinterest is good option for link building and improving your keyword strategy. Google indexes pages from websites with heavy traffic faster and higher in a SERP. You can increase your content’s visibility in SERPs by adding keywords within the title of a Pinterest board, the board’s description, and you even have up to 500 characters to describe an individual pin so you’ll want to include keywords there as well.
Additionally, you can customize the pin’s link and point people back to your website or blog – further increasing the opportunity for your content to rank higher in a SERP. From an SEO perspective, Pinterest allows you to do a few things that other networks don’t, so take advantage of it.
5. Get listed in Local Business Directories :-
According to recent statistics , almost 97% of customers search for local businesses online when they need some services. so please make use of Google Directory Listings and other directory listing websites which gives the common online presence for your business. You can check here for more details https://www.google.com/business/placesforbusiness/ .

Also in order to perform well in local search results it’s critical that you optimize your Google+ Local listing (formally known as Google Places). A Local Google+ page is different from a Google+ Business Page because it allows customers to easily connect with that business’s physical location. Update the details about your business–address, phone number, hours, etc.–and you’re good to go!

These are the major things to be considered while performing SEO for your websites.. Hope it can help you to know the basic steps in SEO.. Please post your valuable comments/feedback if any.. Thanks :)